L’Oreal Paris has introduced a new, sulfate-free color care system made of natural botanicals and 100% vegan ingredients also guaranteed to prevent fade, “prolonging vibrance” with “pure, protective” color care. After just a handful of uses, it is quite clear that these products will be enjoyed by far more than the small – albeit growing- New York City vegan population.

The rosemary-juniper EverPure shampoo lathers easily and absolutely lives up to the “invigorating aromatic experience” that helps hair fight humidity as intended by L’Oreal’s experts. It has been a pleasure to use this product and to follow it with the equally-gratifying EverPure rosemary-mint Conditioner. The conditioner is also a frizz deterrent that presents as a creamy formula. Hair is left feeling soft while the conditioner’s scent is “aromatically” pleasing. Furthermore, like the accompanying shampoo, EverPure conditioner offers UV protection that assists in maintaining color purity in- let’s face it- an ever-worsening UV environment.

L’Oreal’s EverPure hair care system also includes a rosemary mint Smooth Frizz-Free Serum that compliments the shampoo and conditioner by offering additional UV coverage and moisture-sealing quality. For those concerned, results are not greasy in the least.

Finally, the EverPure system hair care line includes a UV Protect Spray that evenly distributes protective UV filters throughout the hair. This product also prevents breakage and completes a look that results in healthy and smooth looking hair.

L’Oreal’s latest, vegan-friendly, sulfate-free line of hair products arrives at a most-ideal, pre-spring timing for those of us anticipating humid New York City subway tunnels. Furthermore, in these times of recession, for those with expensive hair color maintenance needs, this line is a worthy investment for the purpose of delaying another appointment for at least an extra week or two!

Jessica Stein