L’Oreal Paris (LP) EverPure Sulfate Free Hair Care System
L’Oreal Paris has introduced a new, sulfate-free color care system made of natural botanicals and 100% vegan ingredients also guaranteed to prevent fade, “prolonging vibrance†with “pure, protective†color care. After just a handful of uses, it is quite clear that these products will be enjoyed by far more than the small – albeit growing- New York City vegan population.
The rosemary-juniper EverPure shampoo lathers easily and absolutely lives up to the “invigorating aromatic experience†that helps hair fight humidity as intended by L’Oreal’s experts. It has been a pleasure to use this product and to follow it with the equally-gratifying EverPure rosemary-mint Conditioner. The conditioner is also a frizz deterrent that presents as a creamy formula. Hair is left feeling soft while the conditioner’s scent is “aromatically†pleasing. Furthermore, like the accompanying shampoo, EverPure conditioner offers UV protection that assists in maintaining color purity in- let’s face it- an ever-worsening UV environment.
L’Oreal’s EverPure hair care system also includes a rosemary mint Smooth Frizz-Free Serum that compliments the shampoo and conditioner by offering additional UV coverage and moisture-sealing quality. For those concerned, results are not greasy in the least.
Finally, the EverPure system hair care line includes a UV Protect Spray that evenly distributes protective UV filters throughout the hair. This product also prevents breakage and completes a look that results in healthy and smooth looking hair.
L’Oreal’s latest, vegan-friendly, sulfate-free line of hair products arrives at a most-ideal, pre-spring timing for those of us anticipating humid New York City subway tunnels. Furthermore, in these times of recession, for those with expensive hair color maintenance needs, this line is a worthy investment for the purpose of delaying another appointment for at least an extra week or two!
