Yael Naim
Yael Naim
Atlantic Records

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Yael Naim is the new kid in Apple town and she’s hoping to follow in Feist’s hot-selling footsteps. Like the Canadian singer before her, the Israeli-French singer also has a folksy pop tune “New Soul” that landed the job of selling Apple’s latest toy – in this case, the MacBook Air. That kind of commercial airplay can be a double-edged sword. Sure, you’ll get lots of exposure but when everyone starts to ask, “What else have you got?” you better deliver. Naim’s answer to that query is the March 18th release of her self-titled debut. The disc showcases an artist who might not have as strong an album to back up her heat-seeking single as Feist did but what she lacks in cohesiveness she makes up for with sheer moxie. Singing in Hebrew (the lovely “Lachlom”) and English, Naim’s whimsical songs range from melancholy ballads (“Lonely”) to eccentric cover choices ( Britney Spears’ “Toxic”). It’s not a perfect mix but it’s definitely worth a listen.

Amy Wagner

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