DVD Review: I Need That Record: The Death (Or Possible Survival) of the Independent Record Store
I Need That Record is essentially a study [and elegy] of the independent record store – the treasure trove of music. The place where I’ve always heard is like the barber shop of the music industry. A place where music nerds (like myself), record junkies, DJs, producers; the young, the old, the rich and the poor righteous teachers come together to discuss, debate and share the transformative power of song.
I Need That Record is also a crash-course into the world of mass communication: there’s information about radio (payola), television (MTV), downloading as well as the shifting of technology in music over the last several decades. One thing for sure, you’ll definitely be entertained by amazing statistics, brutally honest shop owners and patrons with plenty of recording artists to back it all up.
Did you know that even with the advent of mp3s and downloads that big-box music retailers such as Wal-mart, Best Buy, and Target still represent 65 percent of music sold in America? Neither did I.
Furthermore, larger retailers only carry a few thousand music titles, even though 30,000 albums are released each year; whereas most record stores carry at least 10,000 titles alone, along with avant garde art, posters and wildly creative books. In my opinion I don’t think the point of the documentary is to discredit major retailers, but to simply pass along the facts to the consumer who may in turn get an epiphany and realize: way more music awaits them at their local record store (and at ridiculously low prices too).
All in all, I Need That Record drives home the fact that we need to continuously support our local independent record stores, wherever they may be. I Need That Record: The Death (Or Possible Survival) of the Independent Record Store is out on DVD now. For more info, please visit: http://www.ineedthatrecord.com/Site/I_Need_That_Record_on_DVD.html