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Mayer Hawthorne: How Do You Do

Mayer Hawthorne
How Do You Do
(Republic)

Buy it at Amazon!

Could it be I’m “Finally Falling” for Mayer Hawthorne? Not that I didn’t buy into his nostalgic soul, I did. But like any great CSI agent, I needed more evidence—How Do You Do, his major-label debut, is that key piece of evidence.

Bred in Michigan, home of Hitsville U.S.A., a.k.a. Motown, Mayer Hawthorne has a knack for retro soul that’s highly convincing. After this year’s covers EP, Impressions, where the singer, songwriter, producer and DJ tackled classic pieces by The Isley Brothers (“Work to Do”) and a little-known, but lovely track called “You’ve Got The Makings of a Lover” by 60’s quartet The Festivals, it’s safe to say Hawthorne has the pop formula down to a T this time.

How Do You Do provides a dose of retro, pop, and R&B stylings that showcases a blend of uptempo sounds and sweet-as-pie ballads. And hearing rap’s own Snoop Dogg croon on “Can’t Stop” is worth 10 spins by itself. That said, Hawthorne’s sophomore LP still boasts several other noteworthy singles: “Get to Know You” (a personal fave), “A Long Time,” “The Walk,” “Finally Falling,” “You’re Not Ready,” and “Henny & Gingerale.”

How Do You Do is available at record stores and on iTunes now.

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About ND McCray

ND McCray is a former Brooklynite, now St. Louis-based writer, penning pieces on arts, culture and other stuff.
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