Physicians Formula should be well-touted for its innovative approach in offering organic and earth-friendly, not to mention affordable, cosmetic solutions. Among PF’s most recent offerings is its Organic wear 100% Natural Origin Mascara. Not only is this mascara free from harsh chemicals, synthetic preservatives, parabens, genetically modified organisms, synthetic colors, and synthetic fragrances, it additionally features a 100% recyclable eco-brush!
And, not only is that brush certifiably “eco,†for ecological, but it is dually economical, costing recession-savvy consumers a relatively affordable $9.95.
So, how does it measure up to its less-earth-friendly counterparts? There is no doubt that Organic wear 100% Natural Origin Mascara lengthens and volumizes. Indeed, this reviewer’s lashes were clearly defined and absolutely elongated upon careful application. Although for the most part Physician’s latest mascara Formula meets its marketed guarantees, and the doubly eco-friendly qualities of this product are worthy of high acclaim, those who are looking for a portable and long-lasting formula might want to think twice. The cutesy leaf-shaped brush base results in an awkwardly shaped and rather large stick guaranteed to take up a good portion of any cosmetics bag for those who are spacially concerned. Furthermore, by the day’s end, the product had rubbed off on the lower lids and flaked a bit.
Thus, for those in the market for an eco-licious mascara for short-term wear (read: not for a day that extends beyond the 9-to-5), Physicians Formula’s latest is absolutely recommended and will definitely emphasize your lovely lashes. If easy transport and post-5-o’clock wear are of any concern, this particular product from Physicians Formula might not be your best match.
Jessica Stein
