Kohl’s recently announced that they struck a deal with The Hills star Lauren Conrad to launch and exclusively feature her new contemporary lifestyle brand, LC Lauren Conrad, which will be featured in the women’s department in approximately 300 Kohl’s stores starting this month with planned nationwide expansion. The brand will mainly feature apparel and will eventually also feature footwear, jewelry, handbags, intimates and sleepwear with a price range of $20 to $60. Perfect timing too as the holidays are right around the corner! For a look at the line, see Kohl’s website HERE

DaVe Lipp