Who better to immortalize the classic game of Truth or Dare than the iconic Madonna? It started 21 years ago with her documentary by the same name, and her global empire has flourished into a lifestyle brand. The latest product is a partnership with Coty – who brought us Sarah Jessica Parker’s fragrance collection – creating another version of Truth or Dare. This time it is a signature fragrance by Madonna ($68, 2.5 oz.). The perfume was inspired by her mother’s perfume and contains mostly floral notes such as gardenia, tuberose, jasmine, and white lily. In addition to the bouquet are notes of vanilla, wood, musk and amber. I would describe the perfume as more of a mature scent, and her target audience for the perfume is the mid-30s woman. Countless times a day, I was stopped and asked what I was wearing, and the scent doesn’t fade throughout the day. If you want to be noticed just like the singer herself, then Truth or Dare is perfect.