Fresh is notorious for introducing high-quality, luxury lifestyle products (particularly in skincare) that incorporates natural, well-researched ingredients. Moreover, said ingredients are refreshingly recognizable, including sugar, milk, and rice (and no, these ingredients are not meant to be combined in this context to create rice pudding, but who am I to doubt that Aunt Betty’s delicacy could contain the secrets to skin elasticity?).
Fresh Soy Moisturizing Cream
Though it’s more typically bottled beside a clump of wasabi and ginger, soy is the feature ingredient in Fresh’s Soy Collection. The line’s newest daily moisturizer is additionally designed to protect from dangerous UVAs and UVBs.
Fresh Soy Moisturizing Cream ($42 at Fresh stores, Sephora and Neiman Marcus) is quick to sink in and smooth to apply. Skin feels instantly soft, likely due to what Fresh informs us are the vast amounts of amino acids contained in soy proteins, which help skin to retain moisture, increase cell respiration, and encourage cell turnover. Just be sure to grab this handy tube rather than the jar meant to accompany your Japanese take-out.
Umbrian Clay Mattifying Serum
Fresh also introduces a new item to its Umbrian Clay Skincare Collection in the form of a Mattifying Serum, designed to reduce the appearance of pores while hydrating and toning the skin. Umbrian clay’s mineral content is what Fresh attributes to the mattifying (a.k.a. getting rid of the oil slick) effect. Fresh claims that incorporated ginger root pore-refining complex and meadowsweet extract are used to “regulate oil production†as well. Note that the serum additionally includes olive leaf extract, cucumber extract, rosewater, lavender flower water and lemon fruit extract, though again the combination of these ingredients does not result in an edible recipe.
Unlike other serums, this item has a light and pleasant scent. Application is easy and smooth, not sticky. Pores do not necessarily shrink overnight, but the product does create an overall purifying experience and lends to an improved overall skintone. Consumers can purchase the Umbrian Clay Mattifying Serum at Fresh stores, Sephora, and Neiman Marcus for $35.
